TUI focuses on its online strategy in China
TUI China recently adjusted its local website in Chinese and English in order to highlight the variety of its services and its capacity as a member of the World of TUI. (9/25/2007)
The company shaped the website to cater to the specific requirements of its respective target groups and the initiative included a number of functions which will benefit its customers to a great extent – whether they are in China or in any other country.
On the development, Marcel Schneider, Chief Executive Officer, TUI China Travel Co. said, “Our English website clearly reflects this: on the homepage we already visually highlight our services for international customers, B2B and B2C. Due to the significance of online travel services in the B2C segment, we also feature a selection of our recent expatriate travel products on the homepage so that our expatriate customers can easily access information about our recent travel product offers.”
He added, “However, one of our major adjustments on the Chinese website is that we have included a few new functions for our B2B customers. In the Incoming and Cruises segments, we integrated password protected areas with detailed product information and itineraries, and we plan to extent this function to become a more comprehensive product database.”
For its MICE customers, it has developed “MICE-space”. This online solution will enable its customers to conveniently have their participants book their individual travel wishes in a password protected section of our website.
“The expatriate travel section of our website has been updated with an extensive selection of tours and beach holidays in China and Southeast Asia which are favorite travel destinations of expatriates in China – whether it be FIT or group travel services. Furthermore, we included an online booking request function and a travel calendar which highlights weekend trips of TUI China in the Beijing and Shanghai regions. Other language choices, such as German and French, will be available for the expatriate section soon. Therefore, our website has become increasingly popular with expatriates all over China, particularly those from Europe who are already familiar with the TUI brand,” shared Schneider.
“As for our Chinese website, we have already updated our previous online structure and we aim at taking it much further. We are currently working on a few ideas, but we do not want to reveal our plans yet at this stage, “ he said. “As we have just launched the new website a few weeks ago we cannot determine yet the results which our improved website will have. However, so far, we received an enthusiastic feedback from both, B2B and B2C customers.”