Online travel and discount hotel bookings website Agoda has announced a partnership with Starwood Hotels & Resorts to distribute hotel group’s Asia Pacific properties via Agoda’s websites. (9/14/2007)
The partnership will launch in Southeast Asia this month and is expected to cover the entire Asia Pacific region within the year.
Starwood will utilise Agoda.com’s extranet-based inventory management system so that Agoda’s customers will have last minute availability at favorable rates which change frequently with seasonality and market trend, according to Wilfred Fan, Agoda’s Vice President, Business Development.
The two companies plan to roll-out unique promotions for Starwood properties, designed to cater to the online market, which is increasingly driven by last minute impulse purchases, enabled by low-cost carriers.
Agoda Company has been operating since 1998 and markets hotels in Asia through Agoda.com and local market branded Agoda sites in nine languages, including Chinese, Japanese, Korean, Thai and other European languages.
