Daily news, 29 Aug 2007,BEIJING--InterContinental Hotels Group will enter a nationwide agreement with loyalty membership firm Hospitality Marketing Concepts to introduce the Priority Privilege Program to China market.
The Priority Privilege is a paid membership program, offering members dining savings and extra benefits on hotel amenities in all the participating IHG hotels under the InterContinental, Crowne Plaza, and Holiday Inn brands.
The IHG is expanding rapidly in China, and currently has a portfolio of 70 hotels in over 30 cities across Greater China and is on track to have 125 hotels open by the end of 2008.
