MSN to offer users Farecast's predictive technology
MSN and airfare prediction website Farecast.com have signed an agreement as per which MSN will offer its users free airfare predictions and planning tools on the MSN Travel Channel. (7/17/2007)
This agreement marks the first distribution deal for Farecast to bring its travel technology and planning tools to a broader consumer audience.
Hugh Crean, President and CEO, Farecast said this agreement is further validation of the value of Farecast’s predictive technology to help people make smarter buying decisions and be more empowered when shopping for travel.
In addition to free airfare predictions, MSN Travel users will be able to access Farecast’s unique travel planning tools. With Farecast, MSN customers will be able to answer many trip-planning decisions, such as when and where they should travel, where they can afford to travel on their budget, and the best airfare deals from their home airport.
“Farecast is changing the way consumers shop for airfare by helping them answer the difficult question, ‘Should I buy now or wait?’ when shopping for an airfare,” said Jeff Dossett, Executive Producer and GM -- MSN. “Integrating Farecast’s unique airfare predictions and tools is part of our overall strategy to build out a rich set of innovative and differentiated content and services in travel and across all channels on the MSN media network.”
Farecast joins the existing list of premier travel content partners on MSN, including Expedia, Frommer’s and Travel+Leisure.