Starwood and Vacation.com sign preferred hotel alliance for agency network
Starwood Hotels & Resorts Worldwide, Inc. and Vacation.com have announced an agreement to create an alliance that offers incentives, including marketing support and rewards, to agency members that book accommodations with Starwood’s nine brands. (7/10/2007)
Starwood hotel brands participating in the programme include St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Méridien and the recently announced ALOFT and ELEMENT Hotels.
“Adding Starwood Hotels to our preferred supplier lineup provides our members access to benefits and incentives at nine of the world’s top hotel brands at more than 850 properties around the world,” said Steve Tracas, President and CEO of travel services marketing organisation Vacation.com.
“Vacation.com has partnered with Starwood Hotels to create marketing initiatives and incentives for our member agencies to promote and sell more hotel accommodations,” he added.
Becky Casey, Senior Director of leisure sales, Starwood Hotels & Resorts Worldwide, Inc. said, “We believe that this agreement will further enable us to provide travelers to our hotels with the signature products, services and amenities that differentiate Starwood Hotels from the competition.”
The new preferred hotel partner alliance with Starwood Hotels includes the following benefits for Vacation.com members:
· Exclusive marketing promotions
· Enhanced business building training opportunities
· Targeted market share and growth incentives
Vacation.com members are encouraged to choose Starwood Hotels and associated brands as their hotel of choice.