Online travel agencies see significant shifts in online market share
06 July 2007: TravelRepublic, MyTravel and Travelzoo have seen their share of internet traffic grow considerably in recent months – although some high profile brands are suffered as a result.
According to Hitwise figures for May 2007, MyTravel has moved into fourth place – from seventh in April – behind Expedia, Thomson and Lastminute.com in the travel agency category.
The independently owned TravelRepublic leapfrogged Opodo into twelfth position, while Ebookers dropped to eleventh as Teletext Holidays jumped two places to ninth.
One of the biggest surprises has seen Travelzoo enter the Hitwise table for the first time in fifteenth position.
Market leader Expedia currently commands an 8.38% share of the overall market, a full 1.5 percentage points ahead of Thomson.
Top 15 ranked travel agency websites: