Lonely Planet integrates user-generated content into its online offerings
Lonely Planet and Endeca, an enterprise information access software company, have introduced a new search and information access experience on www.lonelyplanet.com. (6/6/2007)
The new initiative includes integrated search, Guided Navigation and Content Spotlighting capabilities. It will help travelers effortlessly explore and discover related travel and destination information created by both independent travelers and Lonely Planet’s expert authors and staff.
These features bring together content from Lonely Planet’s user forums (Thorn Tree), destination guides, traveler tips, blogs, features, reviews, books, classifieds, video content and more, to help travelers quickly hone in on the specific information most relevant to their unique needs and preferences.
“The combination of author research as well as input from the wider traveler community has always been a key component of Lonely Planet’s travel guides. So when we set out to improve access to our online offering , we knew that we had to be able to bring together both traveler-created and Lonely Planet content, products and services - while maintaining relevance and speed for our users” said Cameron Holland, Global eCommerce Manager Lonely Planet.
“Endeca presented a unique option that addressed much more than just our previous search problems – a guided approach to integrated information presentation and discovery. It’s been an instant success with our travellers enabling easier access to an enormous amount of travel content,” said Holland.
“Lonely Planet offers a great example of how publishers can integrate user-generated content into their online offerings to create a compelling and differentiated experience,” said John Andrews, Director, Applications Marketing, Endeca. “By combining their own content, products and services with content created by travelers, they have successfully extended their brand – the essential elements that make them different and uniquely appealing – across multiple mediums.”