Initially launched in 2015, Ctrip’s Chinese Preferred Hotel (CPH) Program includes a range of benefits including Mandarin speaking services, Wi-fi access, Chinese-friendly front desk, Chinese TV Channels, availability of Chinese tea and the use of Chinese payment apps Alipay and WeChat. Members of the program will also have slippers and kettles in their rooms and Chinese breakfast with steamed buns and soy milk in addition to instant noodles in some minibars.
As of now, Ctrip’s CPH Program covers 353 cities in 50 countries, encompassing more than 2000 hotels.
According to Ctrip’s hotel data, this summer is seeing a greater number of international hotel bookings. Japan accounted for nearly half of the top ten cities in terms of bookings, making it the most popular country this summer for Chinese tourists. Phuket, Singapore, Bangkok, Kota Kinabalu and Chiang Mai also saw a significant boost in hotel bookings relative to the same period last year.
Chinese Preferred Hotels in cities such as Bali, Singapore, Tokyo, Osaka, Kyoto and Sapporo have all welcomed a surge in orders as Chinese-friendly services have become available to outbound travelers.
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