Booking Holdings to buy hotel metasearch HotelsCombined
HotelsCombined will be a great addition to KAYAK to further expand Booking Holdings' worldwide metasearch strategy.
Booking Holdings announced today that it has entered into an agreement to acquire hotel metasearch site, HotelsCombined.
Based in Sydney, Australia with a strong presence in APAC and thousands of active affiliates worldwide, HotelsCombined will report into Booking Holdings' leading travel metasearch brand, KAYAK.
"HotelsCombined has built a strong brand with loyal consumers across APAC, and we believe the team will be a great addition to KAYAK to further expand our worldwide metasearch strategy," said Glenn Fogel, CEO of Booking Holdings.
Alongside a strong consumer-facing business, HotelsCombined has a sizeable affiliate strategy where it powers all or part of the hotel search capability of 18,000 other brands.
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