Sports Events 365, the international provider of tickets for sports and music events worldwide, through its Chinese brand PiaoYou365 (www.piaoyou365.com), has entered the Chinese market and is predicting it could become the company’s largest market, already in 2019.
The Israel-based company, a leading force in the secondary ticket market for sporting events of global interest, has teamed up with Ctrip, China’s leading online travel company, to offer tickets on the site using Sports Events 365’s independent and self-owned, destination-based database and search engine.
Sports Events 365 has also initiated activity on a B2B basis with 20 Chinese tourism and sports tourism companies that will purchase tickets directly from Sports Events 365 on a permanent basis. The B2B activity is still at a very preliminary stage and has only started to tap the huge potential of the Chinese market, where there is tremendous interest in sporting events.
Sports Events 365 will also develop its Chinese office by increasing the number of local employees, thus supporting the Chinese language website https://www.piaoyou365.com.
Additionally, Sports Events 365 plans to establish a web hosting infrastructure in China that will expand the reach of the Chinese website to the local users.
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