Trivago announced financial results for the first quarter of 2018 ended March 31, 2018.
Highlights
• Total revenue was broadly stable at €259.4 million in the first quarter of 2018, showing a slight decline of 3% year-over-year, compared to €267.6 million in the first quarter of 2017
• The number of Qualified Referrals increased to 189.5 million in the first quarter of 2018, or by 7%, compared to 177.2 million in the first quarter of 2017. Americas and Rest of World continue to drive qualified referral growth, increasing to 59.9 million and 59.5 million in the first quarter of 2018, respectively
• Net loss in the first quarter of 2018 was €21.8 million, compared to net income of €7.7 million in the first quarter of 2017
• Adjusted EBITDA was a loss of €21.9 million in the first quarter of 2018, compared to a positive Adjusted EBITDA of €19.3 million in the first quarter of 2017
Financial Summary & Operating Metrics (€ millions)
As of March 31, 2018, we offered access to more than two million hotels and other types of accommodation in over 190 countries.
In the first quarter of 2018, selling and marketing expense increased by €24.7 million, or by 11% year-over-year to €256.2 million, of which €237.4 million, or 93%, was advertising expense. The increase was driven by higher advertising spend in Americas and RoW with €93.3 million and €62.5 million respectively, compared to €86.6 million and €50.5 million in the first quarter of 2017. The advertising spend in Developed Europe was flat at €81.6 million in the first quarter of 2018 compared to €81.8 million in the first quarter of 2017. Selling and marketing expense was 99% of revenues in the first quarter of 2018, up from 86% in the first quarter of 2017.
Net loss attributable to trivago N.V. of €21.8 million in the first quarter of 2018 reflected an increase of our operating expenses relative to our revenues reflecting the negative impacts on our levels of commercialization and our decision to increase advertising spend. Adjusted EBITDA was €(21.9) million in the first quarter of 2018, compared to €19.3 million in the first quarter of 2017.
Cash, cash equivalents and restricted cash were €159.7 million as of March 31, 2018, of which €2.6 million are related to long term restricted cash for the new campus building, compared to €190.3 million as of December 31, 2017.
Referral Revenue by Segment & Other Revenue (€ millions)
Referral Revenue in the first quarter of 2018 increased to €54.2 million in Rest of World (RoW), or by 12%, while it decreased to €97.2 million and €104.5 million in Americas and Developed Europe, or by 5% and 8% respectively, as compared to the same period in 2017.
Other Revenue grew by 3% in the first quarter as compared to the same period in 2017. This increase was primarily driven by an increase in the number of Hotel Manager Pro subscriptions for which we receive a fee.
Ownership of trivago N.V. as of March 31, 2018
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