Barcelona-based eDreams Odigeo reports a significant boost in business since it began using machine learning technology in 2015 to personalize offers for travelers.
The system uses algorithms to aggregate and anonymize customer behavior and make recommendations regarding flights, accommodations and ancillary products. The technology is deployed across the company’s brands –eDreams, GO Voyages, Opodo and Travellink – and makes about two billion predictions every day.
The online travel agency says it has seen flight bookings increase up to 50% “in some scenarios” and a 10% increase in the rate of customers adding ancillary products such as baggage, seats or insurance.
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