Home > > How smartphones influence travel journey

How smartphones influence travel journey

02/24/2018| 6:04:46 PM| 中文

Smartphones are the new concierge. Over 70% of U.S. travelers agree that they "always" use their smartphones when traveling, up from 41% in 2015.

In a recent study Google uncovered global insights on smartphone usage in the span of travelers’ entire journey, from shopping to booking, to the ways they use mobile devices in-destination.

Researching: Across all markets, researching hotels and airfares is a s common as shopping for clothing on amobile device.

Booking: When it comes to booking, user experience matters across all devices. Across all markets, across all devices, smartphone users cite price as the most important factor in booking. An easy search functionality and a simple booking process are also cited as important features. Friction on a mobile site when completing the booking can lead to travelers trying another site.

In-destination planning: Travelers most frequently use their mobile devices to research activities or attractions, to locate shopping areas and restaurants, or to look up directions.

Read original article

TAGS: smartphones | Google | mobile booking | user experience
©2022 广州力矩资讯科技有限公司 粤ICP备06070077号
Tell us more about yourself!