China UniCreative Group will join hands with a Hollywood team to build world-class movie IP theme towns in China. The theme towns are likely to be located in areas like Beijing, Yangtze River Delta, Pearl River Delta, Chengdu-Chongqing Economic Zone and Hainan International Tourism Island. The first town is expected to open by the end of 2020.
By the end of 2016, there were already 109 theme parks in China, among which fewer than 20 were IP theme parks. The majority of them are traditional theme parks that are of poor consumer stickiness and lack of diversity in entertainment facilities.
Supported by the Chinese government, China UniCreative Group intends to build movie IP theme towns that are greatly different from traditional ones. The theme towns will integrate industries of movies & TV culture, tourism and urban life, with each town comprising four parts, namely movie and TV cluster, movie IP theme park entertainment, cultural tourism and eco-residence.
Movie IP theme parks, as a strategically important part, will firstly be built during the towns' initial construction phase. Movie IP theme parks will also target 0-10 year-old children as major customers. With the implementation of the second child planning policy, theme parks of this kind will become the favorite destinations for parents and children. Besides, these movie IP theme parks will not only introduce well-known overseas 0-10 year-old children IPs to China, but also renovate popular traditional Chinese IP figures such as Monkey King and pandas and bring them to overseas markets.
Read Original Article
