Hilton Hotels tests incentives to encourage earlier cancellations
After implementing the 48-hour cancellation policy last month, Hilton Hotels recently tests new incentives to encourage earlier cancellations.
Hilton Hotels is testing “incremental opportunities” arising from new cancellation and pricing policies.
The company is thinking about a range “from the 48-hour, 72-hour mark out to seven days,” Christopher J. Nassetta, chief executive officer, said during Hilton’s second-quarter earnings call.
Hilton is eyeing the creation of “fully flexible pricing structures and semi-flexible pricing structures,” he said, enabling its hotels to manage inventory more intelligently.
Read original article