Hilton Hotels is testing “incremental opportunities” arising from new cancellation and pricing policies.
The company is thinking about a range “from the 48-hour, 72-hour mark out to seven days,” Christopher J. Nassetta, chief executive officer, said during Hilton’s second-quarter earnings call.
Hilton is eyeing the creation of “fully flexible pricing structures and semi-flexible pricing structures,” he said, enabling its hotels to manage inventory more intelligently.
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