Fareportal targets millennials, budget-savvy travelers with combined rewards programs
As loyalty plans evolve, Fareportal seeks to reward users twice and sometimes three times over by enabling customers to earn points through its co-branded credit card and the consumer's own airline programs.
Flight booking and customer experience company Fareportal, with its CheapOair.com and OneTravel.com sites, has its eyes set on doing just that with its multi-faceted loyalty rewards program that goes beyond the traditional single-level programs offered by most travel companies. Fareportal's loyalty platform seeks to reward users twice and sometimes three times over by enabling customers to earn points not only through the CheapOair and OneTravel loyalty program, but also with company's co-branded credit card and the consumer's own airline programs as well.
"All travelers, whether frequent flyers or occasional vacationers, want a flexible loyalty rewards program that they can use based on their own individual travel habits," said Sam S. Jain, founder and CEO of Fareportal. "In order to be inclusive of all of our customers, we not only allow them to get free rooms if enough points have been accumulated, but also to reduce the cost of a room with the amount of points they do have."
To supplement the loyalty program, Fareportal launched co-branded credit cards with Synchrony Financial in October 2016. The program includes Visa and Visa Signature credit cards for both CheapOair and OneTravel, as well as a private label credit card for each brand. There is no annual fee for the cards and new customers are eligible to receive a USD 50 statement credit after making purchases of USD 500 or more within the first 90 days of getting the card.
"With the addition of our co-branded credit cards, we expanded and enhanced our rewards program with more earning potential outside of CheapOair.com purchases," Jain said. "We offer a multi-level program in which cardholders can gain double or triple points on the company's loyalty platform, additional points with the credit card, and with the airline they are using. That's three loyalty programs earning points at the same time for one booking."
CheapOair and OneTravel operate with a business model that bridges the gap between an online travel agency and a traditional travel agency by providing convenient online booking capabilities, as well as a 24/7 personalized trip booking experience.
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