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Tujia partners with Rakuten, targeting Chinese tourists

08/03/2017| 11:29:22 PM| 中文

Chinese home-sharing company Tujia partnered with Japan's Rakuten to add more listings to attract Chinese tourists.

Chinese home-sharing company Tujia said it will focus on courting its compatriots, aiming to capture half the Chinese travelers renting short-term accommodations in Japan by 2025.

About 6.4 million Chinese tourists visited Japan last year, up 28%. Tujia expects the number to increase more ahead of the Tokyo Olympics in 2020.

Now Tujia is zeroing in on Japan, along with South Korea and Southeast Asia -- all popular destinations for Chinese tourists.

Tujia is estimated to be worth over $1 billion, according to Yang, making it one of the hottest startups in China. 

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TAGS: Airbnb | Tujia | China | Rakuten | short-term rental
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