Home > Airlines > How US airlines boost upselling revenue by economy segments

How US airlines boost upselling revenue by economy segments

07/31/2017| 4:33:39 PM| 中文

Delta Air Lines said Branded Fares – its collective term for its economy segments — drove 40% of the improvement in passenger revenues in the quarter.

Segmentation of customers and products was a focus of distribution discussions during the major US airlines’ second-quarter earnings calls.

The carriers, which are in the process of dividing economy class into three segments – economy, basic economy and premium economy – like what they see in terms of upsell rates.

Delta Air Lines said Branded Fares – its collective term for its economy segments — drove 40% of the improvement in passenger revenues in the quarter.

But while the low fares may lure customers onto American’s website, they aren’t necessarily what customers are buying. About 50% of the customers who are offered basic economy opt for regular economy in the end.

The company expects to retrofit most of its wide-body aircraft that serve international routes with Premium Economy by the end of 2018.

Read original article

TAGS: economy | American Airlines | PSS | upselling
©2017 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!