Make your travel website mobile-friendly or it won’t rank in search
Responsive web design allows all users to have an equally enjoyable experience on your website and are far more likely to make a booking.
For two years now, Google has been using the mobile-friendliness of a website as a method for deciding how web pages should rank in their search engine.
Pages that were easy to use and looked great, regardless as to whether the user was browsing on a desktop computer, laptop, tablet or smartphone, began to rank higher in the search engine.
NB: This is a viewpoint by Jase Rodley, principal at digital marketing specialist Otium Boutique.
What began as a minor “ranking factor” is being given an increasing amount of weight – today. Hotels with websites that work perfectly across devices are ranking higher in Google than ever.
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