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The ins and outs of where and how people book hotels

03/14/2017| 9:01:48 PM| 中文

Online travel agencies remain the dominant booking force for hotels around the world – although some regional quirks illustrate the popularity of apparent old school methods.

Online travel agencies remain the dominant booking force for hotels around the world – although some regional quirks illustrate the popularity of apparent old school methods.

A paper to be released later this week by Sabre and Phocuswright, giving hotels advice on how to position themselves in an increasingly multi-channel distribution landscape, is backed by primary research into the booking habits of consumers.

The survey of consumers in eight major markets found that OTAs is the preferred method in every market for the last booking made on a leisure trip.

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TAGS: OTA | hotel marketing | Sabre | Phocuswright
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