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Millennials, dark social, influencers and payola – a cautionary tale for hotels

03/13/2017| 5:53:20 PM| 中文

TV advertising is long dead – a part of marketing’s ancien régime that communicates less effectively today than a pet rock.

TV advertising is long dead – a part of marketing’s ancien régime that communicates less effectively today than a pet rock.

NB: This is a viewpoint by Simon Finne, co-founder of Loopon.

Think about it. When was the last time you actually watched a TV commercial instead of skipping past it with the DVR or burying your face in your phone?

Of course, you already know this.

What you may not know is that the hospitality industry’s current approach to online marketing isn’t far behind those moth-eaten TV ads in terms of its appeal to younger audiences, especially the Millennials.

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TAGS: hotel marketing | social media
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