Dear, airlines: online marketing works in other ways
Airlines have to work hard to deliver punctuality, safety and luggage, but need to talk about what their customers are talking about: the destination.
Airlines want to be an intrinsic part of a trip – part of the experience, the saying goes, not just the functional bit that gets you somewhere.
But do they leave and breathe that new mantra?
NB: This is an analysis by Matt Walker, chief storyteller for LikeWhere.
We recently asked a variety of demographics a very simple question:
Has your airline ever helped you with a recommendation relating to things you might like in a new city?
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