Hotel Jen, part of Shangri-La, is running a quirky campaign focused on things to do after dark in the APAC cities where its hotels are located.
The ‘Night Light’ campaign from the nine-strong chain collects social data from services such as Instagram and Facebook and plots the places people are talking about on a map.
Hotel guests can filter what they see by typical tourist sites, more local experiences and those that are handpicked by the hotel.
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