China's ski holidays on the rise
Currently only 0.4% of the Chinese people are passionate skiers while in central and north Europe, the number is around 25%, according to data from Germany-based sport news outlet ISPO.
However more and more Chinese people are discovering the winter sport for themselves.
The total number of visitors to all Chinese ski areas in the 2014/2015 winter season came to 12,500,000 skiers, according to Wu Bin, Chief Strategy Officer of the Vanke Ski Resort Division.
That means an increase of over 21% from the previous year - and even of 98% compared to the 2009/2010 winter season.
China holds great potential for winter sports: Compared to traditional skiing nations, the proportion of skiers in the overall population is still small.
Thanks to the larger offer of winter sport locations and facilities, the number of people who take their holiday in a ski region will also increase.
Companies which offer ski holidays in China are emerging just at the right time. Enormous amounts of capital are flowing in large projects such as the international ski area Wangda Changbaishan and the Vanke Songhuahu Resort.
In these regions it’s not just ski slopes that are being created, but also accommodation, restaurants and all the related infrastructure - a complete ski holiday ecosystem is being built.
According to the 2016 International Report on Snow and Mountain Tourism, published by Laurent Vanat, 3.2 million people took part in indoor skiing activities in China in 2015.
That is second place only to Germany and corresponds to a 113% increase on the previous year. Widespread indoor ski facilities allow ski-lovers to practice their sport all year round.
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