China's new family-travel trend poses opportunities
China's evolving family-travel trend poses new opportunities for the industry to target with more creative offerings beyond families of younger parents and small children, according to travel search site Wego.
Many Chinese young professionals have relocated to work in first-tier cities such as Shanghai or Beijing, or have left China completely to establish their careers internationally, said James Huang, Market Development Manager, Wego, North Asia.
Huang has seen a new trend emerge where young professionals are flying their parents and family to them, or to another destination to spend time together depending on where they’re based.
“Young professionals living away from home are willing to spend more money to ensure their ageing parents especially travel in comfort by booking full service flights for them,” Huang added.
“They prefer family friendly hotels close to public transport in modern cities such as Tokyo and London. For destinations outside of Asia, they’ll select hotels who cater to Chinese tastes with familiar meals such as congee or hotpot.”
Huang said that this evolving family travel trend offers new opportunities for the travel industry to target with more creative offerings beyond families consisting of younger parents and small children.
“This new trend is likely to continue to grow and not just at Chinese New Year, but throughout the year, especially approaching public holidays,” Huang added.