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Private accommodation bookings to reach $106 billion by 2018

01/04/2017| 10:51:52 AM| 中文

Financial analyst Susquehanna International Group (SIG) says private (alternative) accommodation is expected to hit $106 billion in 2018, some 19% of the overall pie of global room bookings in the market of $555 billion.

Private accommodation will account for almost a fifth of global hospitality bookings within two years – and the online travel agency giants are tipped to benefit

In terms of figures, financial analyst Susquehanna International Group (SIG) says private (alternative) accommodation is expected to hit $106 billion in 2018, some 19% of the overall pie of global room bookings in the market of $555 billion.

The overall share of private accommodation is increasing steadily, but not as dramatically as some might have guessed, with its portion of the market in 2014 at 16% ($69 billion) and 2016 at 18% ($88 billion).

Sector posterchild Airbnb is inevitably considered the dominant player in the market, yet it is the efforts of the Priceline Group and Expedia Inc that is capturing the interest of the money folk.

SIG says the pair (through their respective Booking.com and HomeAway brands) are well-positioned to benefit on the growth forecast in private accommodation – essentially meaning they have both sides of the hospitality equation in their grip.

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TAGS: alternative accommodation
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