Home > Online > Travellers ready for Messenger-type communications

Travellers ready for Messenger-type communications

12/29/2016| 4:05:49 PM| 中文

A study found 53% of regular users of Facebook Messenger and sister service WhatsApp claim to have interacted with a brand within the messaging environment.

Messaging-based customer service, powered mostly by Facebook at the moment, is tipped to become a part of the mainstream brand-to-consumer relationship.

Interacting with brands using the social network’s messaging platform has, so far, been seen to be a bit on the novelty side of communications.

But consumers appear to be willing to accept that a robot might be the easiest way of engaging with a travel service.

For example, when asked in a recent survey about whether they would accept travel brands proactively sending them messages, nearly half of a 2,000-sample of consumers in both France and the UK said they would be interested if the hotel or airline was sending an exclusive offer or deal.

Read original article

TAGS: social media | travel marketing
©2017 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!