Travellers ready for Messenger-type communications
A study found 53% of regular users of Facebook Messenger and sister service WhatsApp claim to have interacted with a brand within the messaging environment.
Messaging-based customer service, powered mostly by Facebook at the moment, is tipped to become a part of the mainstream brand-to-consumer relationship.
Interacting with brands using the social network’s messaging platform has, so far, been seen to be a bit on the novelty side of communications.
But consumers appear to be willing to accept that a robot might be the easiest way of engaging with a travel service.
For example, when asked in a recent survey about whether they would accept travel brands proactively sending them messages, nearly half of a 2,000-sample of consumers in both France and the UK said they would be interested if the hotel or airline was sending an exclusive offer or deal.
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