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Airbnb and hotels – frenemies at last

12/19/2016| 11:35:19 AM| 中文

The luxury Chateaux & Hotels Collection, a chain of 500 properties in Europe (mostly France and Italy), has struck a deal with Airbnb to both expand its distribution and tap into the recently launched Trips initiative.

It makes for a good headline to push some type of bloodthirsty battle going on between hotels and Airbnb.

We in the media are brilliant at (and guilty of) doing it – knowing rather contentedly that the awkward juxtapositioning between two different models and styles is also likely to continue.

Hoorah!

Hotels and other forms of accommodation are certainly operating in a different environment, with different competitors, to what they were, say, just ten years ago.

But is it really a battle? Yes, and no.

A recent development in France illustrates that the two worlds can actually co-exist in a very complimentary way.

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TAGS: Airbnb | shotr-term rental | hotel marketing
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