Such is the desire to stay connected as much as possible these days, travellers will go so far as to only select products based on their ability to provide Wi-Fi.
Countless studies have shown that Wi-Fi has become as important a consideration for hotel guests in recent years as access to a pool or complimentary breakfast.
But to what extent is Wi-Fi affecting purchase decisions?
iPass surveyed over 1,700 travellers in North America during the summer of this year to understand how much Wi-Fi provision is affecting their buying behaviour.
Nearly three-quarters of respondents said they have chosen a hotel property based on its Wi-Fi capability, with one in five claiming they make purchase decisions this way for every hotel stay.
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