With hundreds of thousands of hotels around the world, it is difficult to get a genuine overview of how advanced (or not) they are on digitising their services.
Some 8,000 hotels in the US were surveyed recently by the American Hotel & Lodging Association, to try and understand what steps they are taking to enhance guest acquisition and services with technology.
The study has a decent sample size, so the results are a reasonably good indicator of some broader trends affecting both chains and independent properties.
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