Booking.com has officially opened up its service for offline travel agencies to search and book accommodation on behalf of travellers.
The Priceline Group-owned brand has launched Booking.com For Travel Agents as part of a wider strategy to give intermediaries the ability to use the website for bookings but also have the ability to manage their clients within a microsite.
It follows the launch of Booking.com For Business in 2015, a move squarely aimed at servicing corporate travel managers who ordinarily used the consumer-facing website but had no means of creating reports and handling their own clients once a booking was made.
Booking.com For Travel Agents is, for now, a pilot project and is an extension of the existing affiliate partner scheme that allows other brands to integrate Booking.com’s content and functionality into their own websites.
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