A reality check for airlines and the direct channel
Skyscanner commercial chief Frank Skivington says of the top 150 airlines in the world only 77 have a mobile App and of those only 30 are native Apps.
Look beyond websites to the digital behaviour of 16 year olds for clues to where mobile travel booking is headed.
The mobile travel industry has been gathering momentum for two or three years yet many airlines don’t have a mobile App or website optimised for mobile.
In addition, there’s now a “whole other revolution going on in conversational AI and voice recognition.”
These were the words of Skyscanner commercial chief Frank Skivington who says of the top 150 airlines in the world only 77 have a mobile App and of those, only 30 are native Apps.
He adds that only 60% of the top 150 airline websites are mobile optimised.
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