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Why Priceline should buy Skyscanner now?

10/24/2016| 11:23:15 AM| 中文

Buying Skyscanner would not only eliminate a rival but also allow Priceline to boost its advertising revenues, by adding 50 million monthly users to its bargaining table.

Back in June, Bloomberg Gadfly encouraged USD 72 billion giant Priceline to consider an acquisition of its USD 9.2 billion rival TripAdvisor, an idea that holds true.

Skyscanner — a Scottish online travel search company — certainly fits the bill. It was valued at more than USD 1.2 billion in a January fundraising round and is exploring options including a sale or IPO, according to Bloomberg News.

Buying Skyscanner would not only eliminate a rival but also allow Priceline to boost its advertising revenues, by adding 50 million monthly users to its bargaining table. 

Pre-empting a deal for Skyscanner before it proceeds with a stock market listing would save Priceline hundreds of millions of dollars — a lesson that Priceline should have learned from its purchase of Kayak. The company inked a deal just four months after Kayak’s IPO and forked out USD 40 a share, a 54 percent premium to its USD 26 IPO price.

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TAGS: Priceline | Skyscanner | TripAdvisor | Kayak
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