The latest Travel Flash Report from Criteo reveals Turkey as the market experiencing the strongest growth in mobile bookings.
The findings are based on Criteo’s analysis of aggregate data collected from more than 1,000 of its advertisers in the travel industry.
The topline takeaway is that “smartphone bookings are rising around the world, and hotels remain the subsector in which smartphone bookings are most common, generating one in five online bookings in Q2 2016.”
It added that “travellers are also beginning to book more expensive packages on smartphones, particularly in Asia Pacific.”
The regional breakdown shows that even in mature digital markets, smartphones are growing in importance. Mobile’s continued growth in countries such as the UK, the Nordic countries and the US is impressive and suggests that mobile will continue to take share from desktop.
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