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End to hotel dimming, spotlight now on commissions

09/26/2016| 9:41:05 AM| 中文

News this week that Expedia is ending its strategy of dimming hotels in search results should raise a cheer in hotel circles.

News this week that Expedia is ending its strategy of dimming hotels in search results should raise a cheer in hotel circles.

Yet it is a subject that raises blood pressure within the hotel community with stories of demotion linked to properties not providing online travel agencies with rates during busy periods or, not bringing enough business to an OTA over a particular time-frame.

The so-called practice of “dimming”, whereby hotels do not get a prominent position in searches, or their information and images are omitted, was likened to “rate parity by the back door” at an event in London earlier this week.

The comments were made during the TTI Conference and sparked further discussion as hotels find themselves dropping down the listings in OTA search results.

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TAGS: hotel distribution | OTA | Expedia
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