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Three slides that show the current state of online travel

09/23/2016| 2:26:23 PM| 中文

The three Cs of mobile – connection, convenience and context – and how they relate to online travel are increasingly hard to get away from.

The three Cs of mobile – connection, convenience and context – and how they relate to online travel are increasingly hard to get away from.

They’re often mentioned at travel conferences (more on the three C’s, here) along with stats showing how mobile is a behaviour and not just a consumer technology.

So it was at the TTI Autumn conference in London earlier this week when Catherine Fitzgerald, travel lead for UK and Ireland, for the social networking giant, shared how Facebook views things and how mobile is now more than 80% of its advertising revenue.

To further demonstrate the mobile mentality she also talked about trends in media consumption “stacking not shifting” so that mobile means more time on digital media rather than less.

Then she moved on to Apps highlighting figures from App Annie showing downloads for hotels and airlines.

Interesting to note the huge difference between hotel App downloads and airline app downloads with Ryanair coming top with seven million downloads in the past 52 weeks.

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TAGS: App | online travel
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