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Travel loses its edge as moment marketing picks up elsewhere

09/23/2016| 10:34:14 AM| 中文

“Moment marketing” is the idea of idea of hitting consumers with relevant messages during a particular event or scenario – in a bid to capture that moment of inspiration that might lead them to searching and then buying a product.

Less than a year ago, travel and tourism brands were deemed to be leading the way when it comes to so-called “moment marketing”. But other industries have caught up.

Not only have they caught up but three sectors – entertainment and media, business and industrial, and retail – are now deemed to be more sophisticated in their respective approaches to the discipline.

For those still unknowing what the concept is, “moment marketing” is the idea of idea of hitting consumers with relevant messages during a particular event or scenario – in a bid to capture that moment of inspiration that might lead them to searching and then buying a product.

Whilst the concept isn’t entirely new, social media and the technological overhaul of other communication channels have allowed marketers to become more efficient, timely and – hopefully – effective.

Furthermore, the importance of moment marketing is being led by the fact that many consumers are often looking at their mobile smartphones more than 200 times per day, giving marketers an opportunity to hit potential travellers with messages that are related to external factors.

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TAGS: travel marketing
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