Priceline.com signs exclusive online content agreement with Zagat Survey
Priceline.com has signed an agreement with Zagat Survey, LLC, under which Zagat will create exclusive online hotel reviews for priceline.com customers to access for free. (3/21/2007)
Priceline.com is going to be the only travel reservation site to feature free Zagat ratings and reviews.
Zagat Survey information will be available for hotels, restaurants and attractions in the United States and select international locations. The Zagat information, combined with traveler reviews provided by priceline.com customers, covers over 600 cities and thousands of hotels, restaurants and attractions.
Brett Keller, priceline.com’s chief marketing officer, said, “We believe that Zagat’s survey-based hotel reviews, combined with priceline.com’s proprietary hotel star rating system and our growing database of reviews written by priceline.com customers who also have stayed at these properties, make priceline.com a premier destination for shopping and comparing top-brand hotels and prices.”
Keller added, “We are also pleased to include Zagat Survey’s reviews in the new Priceline Destination Guides. In addition to Zagat, these guides to popular cities around the world include travel reviews from priceline.com customers. With this rich blending of information and opinions, you can plan an exciting trip that includes the best restaurants, sights and attractions that a city has to offer.”
Under the exclusive online content agreement announced today, Zagat will provide priceline.com with:
· Zagat Survey’s independent hotel reviews that include numerical ratings for a hotel’s rooms, service, dining and facilities, along with a commentary on the property. Zagat ratings already appear for many hotels, and that number is expected to grow in the future. The Zagat hotel reviews are offered in addition to the information provided by priceline.com’s proprietary hotel star rating system, hotel photographs, maps and descriptions, and the hotel traveler reviews provided by priceline.com customers who have stayed at the properties. Zagat reviews are incorporated throughout priceline.com’s hotel shopping service.
· The Priceline Destination Guides, Powered By Zagat Survey. This handy online travel guide features a useful combination of commentary and reviews supplied by Zagat and priceline.com’s own customers. They’ll tell you what not to miss, and what to pass up. The guide dishes on an area’s top eateries – all the way from unpretentious corner bistros and pizzerias to ultra-trendy restaurants. Want some place to work off your meal? The Priceline Guide reviews various types of attractions, including museums, nightclubs, sports venues, sightseeing spots, historical landmarks and more. To access the new Priceline Destination Guides, visit http://travela.priceline.com/travelguides.
· Coming Soon – Printable Zagat Travel Capsules. Once available, these city-specific guides will be electronically delivered free of charge to priceline.com customers who have booked trips to top travel destinations. The printable Travel Capsules will feature Zagat ratings and reviews for restaurants, hotels, nightlife, attractions and shopping.