Hotel website design, like any kind of design, is subjective – with nothing more painful than a website “discussion” where stakeholders talk for hours about colors, content and photos.
For every extra person added to these meetings, more useless things get added and useful things get taken out.
By the end of it, you have a website that is not usable for potential guests, which hurts your conversion rate and, more important, your revenue.
So in this post, let’s worry less about design and more about usability.
To that end, here is a list of mistakes that can hurt your hotel website revenue, no matter how much you love your design.
1. Missing phone number
You need to give website visitors your address and phone number right at the top of your home page.
This is more important than your homepage slider, and even that oh so trendy moving video on loop that you recently added.
Assuming that your phone number and location only matter on mobile is flawed thinking.
Sometimes people want to call you. When they are calling you, there’s a good chance they’re going to book with you.
Before they book, they are very likely to search for information about your location.
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