TripAdvisor and Booking.com take half of luxury hotel reviews on the web
ReviewPro says there is a growing importance placed on reviews in the Chinese market, not least by observing the unseating of Facebook in third spot by Ctrip and eLong in particular.
It is probably no surprise that TripAdvisor commands such a large portion of online hotel reviews – butBooking.com is chasing its tale.
At least this is the case of hotels identified in the “luxury” segment, where the Priceline Group-owned accommodation site has a 25.4% share of all reviews on the web compared to 25.8% on TripAdvisor.
This finding came from a major piece of analysis by online reputation management companyReviewPro, which examined 2.7 million reviews across web for luxury properties during 2015, evaluating a total of 2,700 hotels from 159 global brands.
Some 175 online travel agencies and review sites (plus Facebook) were included in the analysis.
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