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Chinese more willing to visit UK thanks to sterling decline

07/12/2016| 3:39:01 PM|

Post-Brexit pound slump is making Chinese tourists more likely to choose Britain as a summer tourist destination.

The latest figures from China's central bank shows the central parity rate of the Chinese yuan against UK pound is down nearly 12% from the pre-referendum level last Friday.

The decrease is coinciding with the main UK sale season for summer shopping.

On June 25, Tianjin Airlines opened a new route linking Tianjin with London, 2 days after the Brexit referendum.

"Research shows that the flow of passengers has increased at a rate of 15%. We have a lot of expectations for the route. Passenger occupancy rates are expected to go above 85% in the near future," said Niu Lin with Tianjin Airlines' marketing department.

The number of Chinese tourists to the UK rose by 46% last year to 270, 000.

Those tourists spent a combined GBP 580 million, or around USD 760 million, a year-on-year increase of 18%.

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TAGS: Brexit | UK | EU | China | outbound tourism
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